![]() Users who browse the web with that toolbar installed are feeding data about the sites they browse to Amazon and Alexa. While this sounds like a lot, remember there are over 30,000,000 websites monitored by Alexa, and millions more besides.Īlexa’s information comes from one source and one source only: the Alexa toolbar. Alexa’s ranking is primarily focused on the top 100,000 websites in the world, as ranked by Alexa itself. ![]() The main draw of Alexa is detailed access to competitor information, as long as those competitors are within the top few thousand websites online. Alexa, owned by Amazon, is a third party analytics company that tracks a lot of information about a website, selling access to that information as a business model.
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